Here are the initial towel designs for our 3rd item/platform. We wanted an item that would really encourage people to participate and a free beach towel would do just that, whilst playing practically to the beach-y theme. We played with ideas, such as the plastic bag only being revealed when the towel is wet, requiring a certain fabric and also ideas of the shark fin surfacing at certain points on the body when the towel is worn.
We decided to keep it simple by having an effective minimal design with just the surfacing fin on one side and on the flip side the revealed hidden danger the plastic bag along with the refined 'Good As Gone' logo and event date. The towel design is a desirable enough design to have as a beach towel without overwhelming intrusion of our cause.
We will print a physical copy of this page as a form of poster, as we believe a free beach towel would be great incentive for a reluctant audience to participate
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